LEGO Systems Celebrates a New Theme Each Day at San Diego Comic-Con
Surprises abound for fans as construction toy maker unveils new playsets, life-sized models, mystery builds, contests and one-of-a-kind giveaways in support of popular licensed properties-
SAN DIEGO, July 11, 2012 /PRNewswire via COMTEX/ – SAN DIEGO COMIC-CON – LEGO Systems, Inc., the world’s leading construction toy manufacturer, unveils its largest ever San Diego Comic-Con presence with a “theme of the day” calendar of events that celebrates its top licensed properties including LEGO® THE LORD OF THE RINGS(TM) and LEGO THE HOBBIT(TM), LEGO Super Heroes, LEGO Star Wars(TM) and LEGO NINJAGO. LEGO Systems welcomes show attendees with displays of life-size models, first-ever “reveals” of LEGO building sets and limited edition giveaways. In addition, attendees are invited to help “build” a section of its booth each day that features 7.5 feet tall mosaics of Comic-Con favorites at booth #2829 of the San Diego Convention Center, July 12-15.
“Each year we’re overwhelmed by the excitement Comic-Con fans show toward the LEGO brand and the new playsets we introduce based on their favorite characters and storylines,” said Michael McNally, brand relations director, LEGO Systems, Inc. “As we celebrate our 80th anniversary this year, we’re pulling out all the stops in San Diego to show fans how the classic LEGO brick continues to build popularity among children and adults of all ages with a rotation of themes and activities for fans of all interests.”
LEGO The Lord of the Rings and LEGO The Hobbit -Thursday, July 12
Epic characters and scenes take LEGO form in the newly released LEGO THE LORD OF THE RINGS(TM) collection, based on the popular THE LORD OF THE RINGS trilogy. Additionally, to coincide with the release of The Hobbit: An Unexpected Journey in December, LEGO Systems will introduce a collection of LEGO THE HOBBIT: AN UNEXPECTED JOURNEY(TM) building sets in December 2012.
The imaginations of fans attending the show will journey to Middle-earth when they catch a sneak peek of the first LEGO The Hobbit set in the upcoming collection, and a preview of short videos for LEGO THE LORD OF THE RINGS that are scheduled to air on Cartoon Network. The excitement continues with a hands-on Hobbit-themed scavenger hunt to build Bilbo Baggins in LEGO minifigure form. Attendees may pick up the first piece of Bilbo along with a special Middle-earth map at the LEGO booth, which will lead them on a show floor journey to collect the missing pieces to complete the Bilbo minifigure. The reverse side of the map includes instructions for a LEGO THE LORD OF THE RINGS contest that challenges fans to build any scene from THE LORD OF THE RINGS trilogy for a chance to win a trip to LEGOLAND® California along with a Warner Bros. studio tour. For those not attending the show, instructions can be found at http://thelordoftherings.lego.com . LEGO Systems will also host a raffle to award one lucky winner a custom 5-inch model of Bilbo made completely out of LEGO bricks.
For the complete press release please see: LEGO Systems Celebrates a New Theme Each Day at San Diego Comic-Con
LEGO, the LEGO logo, DUPLO, NINJAGO and TECHNIC are trademarks of the LEGO Group. © 2012 The LEGO Group.
© Warner Bros. Entertainment Inc. All rights reserved. THE HOBBIT: AN UNEXPECTED JOURNEY, The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the King and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.
SOURCE LEGO Systems, Inc.Copyright (C) 2012 PR Newswire. All rights reserved